Precision Nutrition
Four decades of scientific innovation meets unconditional love. Every product backed by research, perfected by experience.
40+
Years of Research
3
Product Lines
100%
USA Made
25+
Years Team Loyalty
Our Science Principles
Every decision guided by research, every product validated by results
01
Evidence-Based Formulation
Every ingredient serves a purpose, backed by peer-reviewed research and clinical studies. We don't follow trends—we follow science.
02
Bioavailability Focus
It's not just what you put in—it's what the body can actually use. Our formulations maximize absorption and effectiveness.
03
Pharmaceutical Standards
Human-grade facilities, pharmaceutical-grade ingredients, and rigorous testing protocols ensure consistent quality in every batch.
04
Functional Innovation
We solve real problems. From sanitary cleanup solutions to targeted nutrition—each product addresses genuine pet parent needs.
05
Long-term Safety
Four decades of use provides real-world safety data that laboratory testing alone cannot provide. Trust built through time.
06
Continuous Improvement
Science evolves, and so do we. Regular formulation reviews ensure our products incorporate the latest nutritional discoveries.
Research That Works
Our commitment to science isn't just philosophical—it's measurable. Real dogs, real results, real improvements in quality of life.
- Clinical studies on glucosamine absorption in canines
- Antioxidant effectiveness research with blueberry compounds
- Behavioral training optimization through nutrition timing
- Long-term joint health maintenance protocols
- Digestibility studies for optimal nutrient delivery
Every formulation decision is validated through both laboratory analysis and real-world application with our customers' beloved companions.
Health Improvement Over 12 Weeks
Week 3
Week 6
Week 9
Week 12
Our Quality Process
From concept to your dog's bowl—every step monitored, every detail perfected
1
Ingredient Sourcing
We source only human-grade ingredients from verified suppliers. Every batch comes with certificates of analysis and purity testing.
2
Formulation Science
Our team analyzes nutritional profiles, bioavailability, and synergistic effects to create optimal formulations that dogs actually want to eat.
3
Small-Batch Production
Manufacturing in small batches in our Los Angeles facility ensures freshness and allows for rigorous quality control at every step.
4
Testing & Validation
Multiple testing phases including nutritional analysis, contamination screening, and palatability testing ensure every product meets our standards.
5
Real-World Results
Customer feedback and veterinary partnerships provide ongoing validation that our products deliver the health benefits we promise.
Four Decades of Innovation
Each breakthrough solving real problems for real dogs and their families
1985
Revolutionary Dispoz-A-Scoop technology launches, solving sanitary cleanup challenges
1995
Vita-Gravy liquid supplements introduced, making nutrition irresistible
2005
Joint support formulations enhanced with pharmaceutical-grade compounds
2015
Training treat innovation combines behavior rewards with functional nutrition
2024
Much Loved Dog premium treat line launches with antioxidant technology
Experience Science-Backed Results
Join thousands of pet parents who trust our research-driven approach to canine wellness and discover the difference that precision nutrition makes.
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